SKRIPSI PBS

ANALISA STRATEGI PEMASARAN KREDIT USAHA RAKYAT MIKRO TERHADAP NASABAH UMKM DI TENGAH PANDEMI COVID-19 (Studi pada Bank Syariah Indonesia Kantor Cabang Madiun Siswondo Parman)

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ABSTRACT The micro KUR marketing strategy during the Covid-19 pandemic must be carried out optimally. The maximum strategy can have a positive impact on product sales to UMKM customers affected by the spread of Covid-19. Therefore, the urgency of research regarding micro KUR marketing strategies for UMKM’s customers is urgently needed. The purpose of this study was to find out the micro KUR marketing strategy for UMKM customers at BSI KC Madiun S Parman in the midst of the Covid-19 pandemic. The method used in this study is to use a descriptive qualitative approach. Data collection is done by observation, interviews, and documentation. This research took place in a financial institution. The financial institution is Bank Syariah Indonesia, more precisely at the Madiun S Parman Branch Office (BSI KC. Madiun). The results of this study are the marketing strategy for micro KUR financing at BSI KC Madiun including prospecting, distribution, and collaboration. However, with the Covid-19 pandemic, several business sectors had to be stopped before applying for financing. Such as the transportation service sector, then businesses located in tourism areas that have received a lockdown policy due to the spread of the coronavirus. Keywords: Marketing Strategy, Micro KUR, Covid-19 Pandemic.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 LIN a 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 92 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

LINDA AULIYAUR ROHMAH

Versi lain/terkait

Lampiran Berkas

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