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SKRIPSI MBS

ANALISA STRATEGI MARKETING MIX PADA CV. BAKSO IYON GROUP (BIG)

ABSTRACT The increasing economy in Indonesia has made competition between every businessman more competitive. Every businessman is required to have more advantages in order to survive and win the competition in order to achieve the goals set. One marketing strategy that can be done is to use a marketing mix. Marketing mix has a good position in a company as a marketing tool. CV. Bakso Iyon Group's sales revenue experienced an unstable increase and decrease. Therefore, this research wants to find out how the marketing mix strategy is used at CV. Bakso Iyon Group in an effort to increase sales. This research focuses on marketing mix elements such as product, price, place, promotion, people, process, and physical evidence as well as the obstacles faced company. This research is a qualitative research. The data obtained from the collection of interviews, observation, and documentation. The data analysis technique of this research uses the Milles and Huberman model which consists of data reduction, data presentation, and drawing conclusions. The results of this study indicate that CV. Bakso Iyon Group has used the marketing mix well. However, companies need to make other product innovations according to customer needs, as well as make better store arrangements in order to increase sales. Keywords: marketing strategy, marketing mix, sales volume

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ASI a 23
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 190 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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