SKRIPSI MBS

PENGARUH E-TRUST, PROMOSI, HARGA, DAN KEMUDAHAN PENGGUNAAN TERHADAP MINAT BELI PAKAIAN SECARA ONLINE PADA MARKETPLACE SHOPEE (STUDI KASUS PADA GENERASI MILENIAL DI BOYOLALI)

---

ABSTRAK This study aims to analyze the effect of e-trust, promotion, price, and ease of use on the interest in buying clothes online at the shopee marketplace in Boyolali Regency. This research is a type of quantitative research with a questionnaire as data collection material. The sample taken is 110 respondents. The sampling technique used was purposive sampling with the non-probability sampling method. Meanwhile, the data analysis technique used instrument test, classical assumption test, model determination test, multiple linear analysis and t test processed with the help of IBM SPSS statistic 22 Software. From the results of this study, it can be concluded that partially (t test) shows the promotion variable and the ease of use variable have a positive and significant effect. The e-trust variable and the ease of use variable have no positive and significant effect. It can be suggested that shopee companies and online clothing sellers at shopee to continue to improve promotions that attract consumers' attention, and companies need to maintain and improve the effectiveness of the features available at shopee. Keywords: e-trust, promotion, price, ease of use, buying interest

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 LIA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 119 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

LIANA SANDI ULANDARI

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar