SKRIPSI PBS
PENGARUH PERSEPSI KEMUDAHAN DAN KEBERMANFAATAN TERHADAP MINAT MENGGUNAKAN APLIKASI PEGADAIAN SYARIAH DIGITAL SERVICE (PSDS) (Studi Pada Nasabah Pegadaian Syariah Solo Baru)
ABSTRACT The development of application technology has advanced really fast and one of the subjects that was affected was Islamic pawnshop. However, there were some customers that haven’t used an application for having a transaction digitally. The customers preferred using manual transaction by coming to the office of pawnshop. This study aimed to identify the existing perception of easiness, perception of usefulnes to the interest of using this Islamic pawnshop digital service (PSDS) in Solo Baru office branch. This study applied quantitative method with the population of Islamic pawnshop customers in Solo Baru who haven't used PSDS application, the total samples were 100 respondents. Probability sampling technique was applied to collect the sample, using random sampling method. In collecting the data, the researcher used questionnaires. The data analysing techniques were instrument tests, classic assumption tests, coefficient of determination test, multiple linear regression test, and hypothesis test. The result showed that the T-test displayed that there was an influence from the perception of easiness to the interest of using Islamic pawnshop digital service (PSDS), perception of usefulness to the interest of using Islamic pawnshop digital service (PSDS). Keywords: Perception Easiness, Perception of usefulness , User's Interest, Islamic Pawnshop Digital Service (PSDS)
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