ANALISIS PERILAKU KONSUMSI PENGGUNA SHOPEEPAY DI SRAGEN MENGGUNAKAN PENDEKATAN TAM

Pencarian berdasarkan :

SEMUA Pengarang Subjek ISBN/ISSN Pencarian Spesifik

Pencarian terakhir:

SKRIPSI PBS

ANALISIS PERILAKU KONSUMSI PENGGUNA SHOPEEPAY DI SRAGEN MENGGUNAKAN PENDEKATAN TAM

Edhiningsih Budhi Setyani - Nama Orang; YULFAN ARIF NURROHMAN - Nama Orang;

ABSTRACT The purpose of this research is to analyze the consumption behavior of ShopeePay users in Sragen using the TAM approach. This type of research is quantitative research. The population in this study is Sragen city residents who have used the ShopeePay feature for transactions. In taking the sample using purposive sampling technique with a total sample taken of 162 respondents. The analysis technique used is multiple linear regression with Eviews 12 tools. From the results of this study it can be concluded that simultaneously the variables Ease, Benefit, Trust, Lifestyle, and Transaction Risk affect Consumption Behavior. While partially, the convenience variable has no effect on consumption behavior. The expediency variable has no effect on consumption behavior. The trust variable influences consumption behavior. Lifestyle variables and transaction risk affect consumption behavior. Keywords: Ease, Benefit, Trust, Lifestyle, Transaction Risk, Consumption Behavior

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri: -
No. Panggil: 2X6.1 EDH a 23
Penerbit: SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023
Deskripsi Fisik: 21 cm, 82 halaman
Bahasa: Indonesia
ISBN/ISSN: -
Klasifikasi: 2X6.1
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Perbankan Syariah
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Edhiningsih Budhi Setyani

Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas

BAB I_185231201

Komentar

Anda harus masuk sebelum memberikan komentar