SKRIPSI PBS
ANALISIS PENGUKURAN KINERJA DENGAN PENDEKATAN BALANCED SCORECARD PADA KSPPS BINA INSAN MANDIRI SELAMA MASA PANDEMI COVID-19
ABSTRACT This study aims to determine the implementation of performance measurement at KSPPS Bina Insan Mandiri using the balanced scorecard approach. KSPPS Bina Insan Mandiri has never used performance measurement with the Balanced scorecard approach. The Balanced Scorecard is a performance measurement that uses four perspectives in assessing its performance, namely the financial perspective, the customer perspective, the growth and development perspective and the internal business process perspective. This research was conducted at KSPPS Bina Insan Mandiri and is a type of descriptive research. Data collection and search techniques in this study were through questionnaires, interviews and also documentation, data analysis techniques in this study used qualitative methods. The steps in data analysis were carried out on the four perspectives of the Balanced scorecard. The number of population and samples in this study were customers and employees. The results of this study are expected to be useful as management information to assess and improve performance in the future. The balanced scorecard model that is appropriate to be applied consists of four perspectives with each of its dimensions. The financial perspective includes the assessment of the current ratio, total debt to asset ratio, return on assets. The customer perspective is assessed by the dimensions of acquisition, retention and satisfaction. From the perspective of internal business processes, it consists of the dimensions of innovation, operation, and after-sales service. While the growth and learning perspective consists of employee satisfaction. The results showed that the performance of KSPPS Bina Insan Mandiri obtained good measurement results. However, it is necessary to increase again in the value of ROA and current ratio. Keywords: balanced scorecard, KSPPS, financial performance, customer perspective, financial perspective, internal business process perspective, growth and learning perspective.
Tidak ada salinan data
Tidak tersedia versi lain