SKRIPSI PBS
PENGARUH PERSEPSI KEMUDAHAN PENGGUNAAN DANPERSEPSI KEGUNAAN TERHADAP MINAT MENGGUNAKANSHOPEEPAY BAGI MAHASISWA PBS UIN RMS SURAKARTA
ABSTRACTIn this modern era, technology grows rapidly. Technology has an importantroles one of them is to make easy for the people in utilizing the resources. Today’speople’s life style follow the growth of technology which is the internet speed andgadget that can influence the people’s tendency to do online activity like onlineshopping through e-commerce. E-commerce has an advantage where the sellingand buying activities through cashless or non cash payment. Shopeepay is an e-wallet that has dominated the digital e-wallet market in Indonesia.This research was a quantitative research. The objectives of this researchwere to know the effect of the use of perceived ease of use and perceiveduserfullness on in using Shopeepay the students of PBS UIN RMS Surakarta. Thepopulation of this research were the students of PBS UIN RMS Surakarta on the 5,7, 9 semester and post graduated students. The sample were 120 by usingpurposive sampling technique. The date were analyzed with regresi linierberganda through IBM SPSS Statistic 22.The result of this research showed that the perceived ease of use andperceived userfullness gave positive impact and significant on the interest in usingShopeepay. Perceived ease of use variabel and perceived userfullnesssimultaneously with the variable interest around 66%. The remaining 34 % wasinfluenced by other variables that did not examined by the researcher.Keywords: perceived ease of use,, perceived userfullness, interest in usingShopeePay
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