SKRIPSI PBS

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MENABUNG DI BMT INSAN MANDIRI KC GONDANGREJO

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ABSTRACT The purpose of this study was to determine the effect of Product, Price, Promotion, Place, People, Process and Physical Evidence on the decision to save at BMT Insan Mandiri Gondangrejo Branch Office. This research uses marketing mix theory. The population in this study were 485 member savings customers. The sample used is 140 respondents who use savings products. Sampling in this study uses the formula for the number of indicators multiplied by five with the criteria for active customers who use savings products and customers who are at least 17 years old. The method of collecting data from this research is by distributing questionnaires through google forms to customers of BMT Insan Mandiri Gondangrejo Branch Office. The results showed that the variables Promotion, Place and Physical Evidence had a positive and significant effect. Meanwhile, the variables of Product, Price, People and Process partially have no and insignificant effect on saving decisions. Keywords: Product, Price, Promotion, Place, People, Process, Physical Evidence

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 SIF p 23

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 165 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Sifa Fauziah

Versi lain/terkait

Lampiran Berkas

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