SKRIPSI MBS

PENGARUH CITRA MEREK, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MI INDOMIE (Studi Kasus pada Mahasiswa Kampus Islam di Sukoharjo)

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ABSTRACT This study aims to determine the effect of brand image, halal label, and price on purchasing decisions of Indomie noodles. Sampling in this study used a purposive sampling technique with 100 respondents with the criteria of Islamic students in Sukoharjo who purchased Indomie noodle products at least once. This study uses quantitative methods using online questionnaires or google forms as data collection materials which were analyzed with the help of SPSS software version 22. In this study, there were two variables used, namely the independent variable and the dependent variable. Where the independent variables include:brand image (X1), halal label (X2), and price (X3), then for the dependent variable is the purchase decision of Indomie noodles (Y). significant to the purchasing decision of Indomie noodles. Meanwhile, the price variable does not have a positive and significant effect on the purchase decision of Indomie noodles. Keywords: Brand Image, Halal Label, Price, Purchase Decision.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 KHA p 23

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2023

Deskripsi Fisik

21 cm, 103 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

KHAIRUL ROHMAD WIDODO

Versi lain/terkait

Lampiran Berkas

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