Image of PENGARUH SALES PROMOTION, E-SERVICE QUALITY, DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP MINAT BELI ULANG PADA LAYANAN SHOPEE FOOD

SKRIPSI MBS

PENGARUH SALES PROMOTION, E-SERVICE QUALITY, DAN KEMUDAHAN PENGGUNAAN APLIKASI TERHADAP MINAT BELI ULANG PADA LAYANAN SHOPEE FOOD

ABSTRACT

The aim of this study is to determine and analyze the impact of sales
promotion, e-service quality, and ease of use on consumer buying interest in the
Shopee Food features. In this study, the author uses a quantitative approach with the
respondents are Shopee Food consumers who live in the city of Surakarta. In the
process of collecting data, the authors use online questionnaire distribution
techniques, and get 108 respondents, with the criteria of age 18 to 28 years and have
used the Shopee Food features. Data analysis in the form of validity and reliability
tests, classical assumption test, multiple linear regression, coefficient of
determination, F test and hypothesis testing namely T test and using SPSS.23
software
The results of the multiple linear regression test found the equation Y = 6.244
+ 0.372 X1 + 0.341 X2 + 0.244 X3 + e. In the results of the coefficient of
determination test, variables in this study were sales promotion, e-service quality,
ease of use, proven to be able to explain 64.4% of the variables that could affect
buyying interest. Based on the results of the hypothesis test or T test in this study, it
was found that the sales promotion variable had a positive and significant effect,
followed by the e service quality variable and the convenience variable which both
had a significant positive effect on consumers' repurchase interest, it can be
concluded that the research results are in accordance with all proposed hypotheses
Keywords: Sales Promotion, E-service Quality, Ease of Use, Buying Interest

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 NUR p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 100 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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