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SKRIPSI MBS

PENGARUH KUALITAS LAYANAN, ULASAN, DAN RATING PELANGGAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI SHOPEE

ABSTRACT

This study aims to determine that the quality of online services, online
customer reviews, and online customer ratings affect purchasing decisions. This
study uses quantitative research, using two types of variabels, namely online
service quality, online customer reviews, and online customer ratings as
independent variabels and purchasing decisions as the dependent variabel. The
data used in this study are primary data and secondary data. The sample used in
this study were 102 respondents. The sampling technique used was non-probability
sampling using purposive sampling method which was tested using regression
analysis. The results of this study indicate that online service quality, online
customer reviews, and online customer ratings have a positive and significant effect
on purchasing decisions.
Keywords: online service quality, online customer reviews, online customer
ratings, purchasing decisions

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ANJ p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 100 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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