SKRIPSI MBS

ANALISIS PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RISIKO TERHADAP NIAT BELI ONLINE PADA SHOPEE DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MEDIASI

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ABSTRACT

The purpose of the study was to determine the effect of perceived usefulness,
perceived ease of use, and perceived risk on intention purchase online at Shopee
with consumer attitudes as a mediating variabel to 120 UIN Raden Mas Said
Surakarta students who have an understanding of Shopee usage. The sampling used

non probability sampling method. By distributing questionnaired through the g-
form, the data was processed using SPSS version 23 software. Indonesia this study,

there are three independent variabels, namely perceived usefulness, perceived ease
of use, and perceived risk. One dependent variabel is purchase intention online,
and one mediating variabel is consumer attitude.
The result showed that perceived usefulness and perceived ease of use
directly and indiriectly had a significant and positive effect on consumer attitudes
and online purchase intentions. While perceived risk variabel has a negative and
significant influence on consumer attitudes and purchase intention online, either
directly or indirectly. And consumer attitudes are able to mediate perceived
usefulness, perceived ease of use, and perceived risk Indonesia influencing
intention purchase online.
Keywords : Perceived Usefulness, Perceived Ease of Use, Perceived Risk,
Consumer Attitude, and Intention Purchase Online

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Ketersediaan

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Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 FAN a 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 154 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Fany Yulia Candra

Versi lain/terkait

Lampiran Berkas

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