SKRIPSI MBS

PENGARUH PEMASARAN MELALUI MEDIA SOSIAL, GAYA HIDUP, DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SCARLETT WHITENING

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ABSTRACT

This study aims to determine the effect of marketing through social media,
lifestyle, and discounts on purchasing decisions for Scarlett Whitening Skincare
This type of research is quantitative research. The population in this study were
students of UIN Raden Mas Said Surakarta who had purchased Scarlett
Whitening Skincare products. While the data collection technique using a
questionnaire. The sampling technique used non-probability sampling technique
by using purposive sampling with a sample size of 100 respondents. The data
analysis techniques used in this research are instrument test, classical assumption
test, model determination test, multiple linear regression analysis, hypothesis
testing with the help of IBM SPSS statistics 25 software.
From the results of this study it can be concluded that the individual test (t
test) marketing through social media has a positive and significant effect on
purchasing decisions, lifestyle has a positive and significant effect on purchasing
decisions, discounts have a positive and significant effect on purchasing decisions
and on the F test there are results namely marketing through social media,
lifestyle, and discounts have a positive and significant effect on purchasing
decisions.
Keywords: Social Media Marketing, Lifestyle, Discounts, Purchase Decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 FAR p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 105 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Farah Kartika Ratmadini

Versi lain/terkait

Lampiran Berkas

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