SKRIPSI PBS
PENGARUH PERSEPSI KEMUDAHAN, FITUR LAYANAN DAN KEAMANAN TERHADAP MINAT PENGGUNAAN GO-PAY ( DI KARANG TARUNA KWANGEN, GEMOLONG, SRAGEN)
Abstract
The development of technology had affected many fields, one of them in payment
system. In the past, payment used cashed, nowdays the payment was applied by
using non-cash. Go-Pay was one of the kinds of electronic money that developed
by PT. Dompet Anak Bangsa as a payment instrument in using GO-JEK
application and other merchant who had worked together.
This research aimed to know what was the effect of convenience, service features,
security to interest user of GO-PAY in Karang Taruna Kwangen, Gemolong,
Sragen. The method used in this research was multiple linear regressions. This
research was quantitative research that used questionnaire as material of data
collection. The amount of research responded was defining as 100 respondees.
The sampling technique used purposive sampling method.
The result of this study indicate that the convenience and services features
variables that have a positive and significant effect explain that if the perception
of ease of use and the number of services features increases, the level of
satisfaction of GO-PAY users will also increase in Kwangen Village. Perception
of security affects the interest in using GO-PAY at the youth organization in
Kwangen Village, Gemolong, Sragen.
Key Words: user interest, convince, service feature, security and GO-PAY
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