Image of PENGARUH BRAND AWARENESS, SOCIAL MEDIA CONTENT MARKETING, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA SOSIAL INSTAGRAM ( Studi Kasus pada Konsumen Wardah Kosmetik di Kabupaten Wonogiri )

SKRIPSI MBS

PENGARUH BRAND AWARENESS, SOCIAL MEDIA CONTENT MARKETING, DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN MELALUI MEDIA SOSIAL INSTAGRAM ( Studi Kasus pada Konsumen Wardah Kosmetik di Kabupaten Wonogiri )

ABSTRACT

This study aims to determine the effect of brand awareness, social media
content marketing, online customer reviews on Wardah Cosmetics product
purchasing decisions through social media Instagram. This study uses a
quantitative research method using a questionnaire as a data collection material
which was analyzed with the help of IBM SPSS software version 23. The sample
used in this study were 100 consumers of Wardah Kosmetik consumers in Wonogiri
Regency.
The results of this study prove that brand awareness has no significant effect
on purchasing decisions, social media content marketing has a significant effect on
purchasing decisions, and online customer reviews have a significant effect on
purchasing decisions.
Keywords: brand awareness, social media content marketing, online customer
reviews, purchasing decisions.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ARU p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 84 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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