Image of PENGARUH DISKON HARGA DAN PROMOSI GRATIS ONGKIR PADA KEPUTUSAN PEMBELIAN JASA LAYANAN BARU PESAN ANTAR MAKANAN (Studi Pada Pengguna Shopee Food di Solo Raya)

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PENGARUH DISKON HARGA DAN PROMOSI GRATIS ONGKIR PADA KEPUTUSAN PEMBELIAN JASA LAYANAN BARU PESAN ANTAR MAKANAN (Studi Pada Pengguna Shopee Food di Solo Raya)

ABSTRACT

The purpose of this study was to analyze how the effect of price discounts and free
shipping promotions on the decision to purchase new food delivery services. This study uses
SPSS 23 software. The sample used in this study amounted to 130 respondents. This research
was conducted in Solo Raya.
The method in this research is to use quantitative research methods. This study uses 3
variables. The independent variables are price discounts and free shipping promotions, while
the dependent variable is purchasing decisions.
The results of this study indicate that price discounts have an effect on purchasing
decisions, based on t test analysis that t count (3.304) is greater than t table (0.1656). And the
promotion of free shipping has an effect on purchasing decisions, that t count (5.765) is greater
than t table (0.1656). While the partial analysis of price discounts and free shipping promotions
together affect purchasing decisions, seen from the F test the value of Fcount (53.092) is
greater than Ftable (2.68) with a significant (0.000) smaller than the significant level (0. 05).
Keywords: price discount, free delivery promotion, purchase decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 JEN p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 94 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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