Image of PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE BLIBLI DI KOTA SURAKARTA

SKRIPSI MBS

PENGARUH KEPERCAYAAN, KEMUDAHAN PENGGUNAAN, DAN PERSEPSI RESIKO TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE BLIBLI DI KOTA SURAKARTA

ABSTRACT

The purpose of this study was to determine the effect of Trust, Ease of Use,
and Risk Perception on Purchase Decisions at the Blibli Marketplace in Surakarta
City. The population of this study is the people of Surakarta City who know and
have made purchases on the Blibli marketplace. This research uses quantitative
methods and the collection can be done using simple random sampling method by
distributing questionnaires to 140 respondents. Data from questionnaires were
analyzed using IBM SPSS 23 software. Data analysis techniques consisted of
validity test, reliability test, classical assumption test, coefficient of determination
test, F test, and T test.
The dependent variable (Y) in this study is Purchase Decision, and the
independent variable (X) is Trust, Ease of Use, and Risk Perception. The results
show that trust has no significant effect on purchasing decisions. While Ease of Use
has a significant effect on Purchase Decisions. And the risk perception variable has
a significant effect on purchasing decisions. From these results it can be concluded
that all independent variables (X) have an effect on the dependent variable (Y) but
the Trust variable has an insignificant effect on the dependent variable (Y) while
other independent variables have a significant influence on the dependent variable
(Y), namely Purchase Decision.
Keywords: Trust, Ease of Use, Risk Perception, Purchase Decision.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 RIZ p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 118 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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