Image of PENGARUH GREEN ADVERTISING, GREEN BRANDKNOWLEDGE, DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KONSUMEN PADA PRODUK LOVE BEAUTY AND PLANET (Studi Kasus pada Mahasiswa UIN Raden Mas Said Surakarta)

SKRIPSI MBS

PENGARUH GREEN ADVERTISING, GREEN BRANDKNOWLEDGE, DAN KEPERCAYAAN MEREK TERHADAP MINAT BELI KONSUMEN PADA PRODUK LOVE BEAUTY AND PLANET (Studi Kasus pada Mahasiswa UIN Raden Mas Said Surakarta)

ABSTRACT

This research aims to determine the effect of green advertising, green brand
knowledge, and brand trust on buying interest. The population includes students of
the State Islamic University of Raden Mas Said Surakarta with a sample of 100
respondents. Non-probability sampling technique is carried out using quota
sampling. The data analysis technique used is multiple linear regression analysis.
The results show that the three independent variables, green advertising, and green
brand knowledge have no significant effect on the dependent variable, namely
buying interest. Meanwhile, the independent variable, brand trust, has a significant
effect on the dependent variable (buying interest).
Keywords: Green Advertising, Green Brand Knowledge, Brand Trust, Buying

Interest

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 HAS p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 76 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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