Image of PENGARUH SALES PROMOTION, KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA

SKRIPSI MBS

PENGARUH SALES PROMOTION, KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN PT GARUDA INDONESIA

ABSTRACT

This study aims to determine the effect of sales promotion variables, service quality and
corporate image on customer loyalty of PT Garuda Indonesia. The case study conducted is to
consumers who have boarded the Garuda Indonesia airline with 100 respondents.

The data collection of this research is by distributing questionnaires using non-
probability sampling and using purposive sampling method. The data analysis technique used

to test the hypothesis is multiple linear regression analysis, t test, F test, and the coefficient of
determination.
The results of this study are: 1) that there is no significant effect of sales promotion on
customer loyalty. 2) Service quality variable has no significant effect on customer loyalty. 3)
The corporate image variable has a significant influence on customer loyalty.

Keywords: Sales Promotion, Service Quality, Company Image, Customer Loyalty.

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ALF p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 91 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar