Image of PENGARUH PENGETAHUAN, RELIGIUSITAS DAN FAKTOR PROMOSI TERHADAP KEPUTUSAN MEMILIH JASA BANK SYARIAH (STUDI KASUS PADA MAHASISWA UNIVERSITAS ISLAM NEGERI RADEN MAS SAID SURAKARTA DAN UNIVERSITAS MUHAMMADIYAH SURAKARTA)

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PENGARUH PENGETAHUAN, RELIGIUSITAS DAN FAKTOR PROMOSI TERHADAP KEPUTUSAN MEMILIH JASA BANK SYARIAH (STUDI KASUS PADA MAHASISWA UNIVERSITAS ISLAM NEGERI RADEN MAS SAID SURAKARTA DAN UNIVERSITAS MUHAMMADIYAH SURAKARTA)

Abstract

This study aims to determine the effect of knowledge, religiosity and
promotional factors on the decision to choose Islamic banking services (a case
study on students at the Raden Mas Said State Islamic University Surakarta and
Muhammadiyah University Surakarta). The population in this study were students
of Raden Mas Said State Islamic University Surakarta and Muhammadiyah
University of Surakarta. The size of the sample is determined by 25 times the
independent variable so that the sample in this study is 25 times 3, namely 75
samples of respondents. The research method is a quantitative research method
with a sampling method using non-probability sampling - purposive sampling.
The dependent variable (Y) in this study is the decision. The independent
variable (X) in this study is knowledge, religiosity and promotion factors. This
research method is a quantitative research method. For the data analysis method
using multiple linear regression analysis. The results of this study indicate that:
(1) knowledge has a positive and significant effect on student decisions in
choosing Islamic banking services. (2) religiosity of knowledge has a positive and
significant effect on student decisions in choosing Islamic banking services. (3)
Knowledge promotion factors have a positive and significant effect on student
decisions in choosing Islamic banking services.
Keywords: knowledge, religiosity, promotion and decision factors.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.1 ANA p 22
Penerbit
SUKOHARJO : Perbankan Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 87 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.1
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Perbankan Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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