Image of PENGARUH KESESUAIAN PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Kosmetik Halal Wardah di Kabupaten Boyolali)

SKRIPSI MBS

PENGARUH KESESUAIAN PRODUK, CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Kosmetik Halal Wardah di Kabupaten Boyolali)

ABSTRACT

This study uses a type of research with quantitative research. This research
uses four variables, namely product suitability, brand image, and price as independent
variables and purchasing decisions as to the dependent variable. The data used in this
study are primary data and secondary data. The sample used in this study was 40
respondents. Sampling using purposive sampling technique with the non-probability
sampling method. While the data collection technique is done by using a questionnaire.
Then the data analysis techniques used in this research are instrument test, classical
assumption test, multiple linear analysis test, model accuracy test and hypothesis
testing with the help of IMB SPSS statistic 22 software.
From the results of this study, it can be concluded that the partial test (t-test)
of product suitability has a positive and significant effect on purchasing decisions,
brand image has a positive and significant effect on purchasing decisions and price
has a positive and significant effect on purchasing decisions.

Keywords: product suitability, brand image, price, purchase decision.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ARD p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 107 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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