Image of PENGARUH TRUST, PERCEIVED EASE OF USE, DAN PERCEIVED ENJOYMENT TERHADAP ONLINE REPURCHASE INTENTION PADA KONSUMEN SHOPEE (Studi kasus pada konsumen Shopee di Solo Raya)

SKRIPSI MBS

PENGARUH TRUST, PERCEIVED EASE OF USE, DAN PERCEIVED ENJOYMENT TERHADAP ONLINE REPURCHASE INTENTION PADA KONSUMEN SHOPEE (Studi kasus pada konsumen Shopee di Solo Raya)

ABSTRACT

This study aims to find evidence of the effect of trust, perceived ease of
use, perceived enjoyment on online repurchase intention on Shopee consumers.
This type of research is quantitative with a purposive sampling technique using
questionnaires distributed to Shopee consumers in Solo Raya as many as 142
respondents. The data were analyzed using the SPSS 26 application. The
independent variables in this study were trust (X1), perceived ease of use (X2),
and perceived enjoyment (X3), while the dependent variable was online
repurchase intention (Y).
The results of this study indicate that (1) Trust has a significant effect on
online repurchase intention on Shopee consumers, (2) Perceived ease of use does
not significantly affect online repurchase intention on Shopee consumers, (3)
Perceived enjoyment has a significant effect on online repurchase intention on
Shopee consumers.
Keywords: Trust, Perceived Ease Of Use, Perceived Enjoyment, Online
Repurchase Intention.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AKH p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 87 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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