SKRIPSI MBS

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK PT. JASA LAKSA UTAMA

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ABSTRACT

The purpose of this study was to determine the marketing strategy
implemented by the company in increasing sales volume and to analyze whether the
implementation of its marketing strategy was in accordance with sharia marketing,
especially the marketing mix (marketing mix 7p), and to find out the results of the
SWOT analysis, namely Strength, Weakness (Weaknesses), Opportunities
(Opportunities), and Threats (Challenges) as well as an overview of the strategy
so that it can be used to increase product sales volume at PT. Jasa Laksa Utama.
The data analysis techniques used in this study are SWOT, Matrix, IFAS, EFAS,
and also Cartecius diagrams.
This research method is a qualitative research method, which will produce
descriptive data as outlined in words. And for the data collection of this research,
the author made a direct visit to PT. Jasa Laksa Utama (JLU) to conduct interviews
with top parties in order to find out more about the problems that occur in
depth and to obtain data such as sales data for the last three years at PT. Jasa Laksa
Utama.
The results and conclusions in this study indicate that PT. Jasa Laksa Utama
from its marketing strategy and implementation is appropriate and in accordance
with sharia marketing. However, the company must continue to innovate and carry
out more attractive promotions in order to increase its sales volume. From the
SWOT analysis that is poured into the Cartecius diagram, it shows quadrant 1,
namely the Growth strategy, where the company can develop and improve product
quality such as creating content on social media that is viral and in it provides
attractive offers so that consumers continue to give a positive image of PT. Jasa
Laksa Utama.
Keywords: SWOT Analysis, Marketing Mix, Sales Volume, Marketing Strategy,
IFAS Matrix, EFAS, Cartecius Diagram.

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Ketersediaan

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Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 MAL a 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 85 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

-

Tipe Pembawa

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Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

MALIK AZIZ SAPUTRA

Versi lain/terkait

Lampiran Berkas

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