SKRIPSI PBS

Strategi Pemasaran Dalam Meningkatkan Jumlah Nasabah Produk Tabungan Ib Amanah Masa Pandemi Covid-19 (Studi Di Bprs Sukowati Sragen)

---

ABSTRACT

This study aims to determine strategies related to the marketing of iB
Amanah savings products during the Covid-19 pandemic to the Islamic financial
institution BPRS Sukowati Sragen. This research is also to find out how BPRS
Sukowati Sragen faces the Covid-19 pandemic crisis. This research uses qualitative
methods with descriptive analysis.
Interviews were conducted with 3 informants at BPRS Sukowati Sragen.
The selected informants are the manager, and the head of the marketing department,
as well as the secretariat. This research is important because it is motivated by
researchers' curiosity about the strategies used by BPRS Sukowati Sragen in
marketing to increase the number of customers during the Covid-19 pandemic and
the factors that influence the success of these strategies.
The results of this study indicate that the impact caused by the Covid-19
pandemic is sufficient to influence the continuity of BPRS Sukowati Sragen,
marked by a decrease in customer interest in saving. Then for the strategy of BPRS
Sukowati Sragen in increasing the number of customers of iB Amanah savings is
the innovation of savings products, collecting funds, providing assistance at certain
events, and providing better customer service.
Keywords: Marketing strategy, fundraising, internal factors, external factors.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.1 LUT s 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 138 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.1

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Perbankan Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Lutfi Alif Fachrudin

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar