SKRIPSI PBS

Analisis Faktor-Faktor Yang Mempengaruhi Minat Nasabah Non Muslim Terhadap Produk Perbankan Syariah

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ABSTRACT

This study discusses the factors that influence the interest of non-Muslim
customers to the products of Islamic financial institutions. First, it is seen whether
there are potential factors such as promotion, product, or service quality that
influence the decision of non-Muslim customers to use the services of Islamic
banks. And second, how these
factors affect the decisions of non-Muslim customers.
The results of this study indicate that, product factors that provide benefits
to customers from savings products or loan funds used are because the funds stored
are safer, higher profit sharing, ATM and Mobile Banking facilities, there is also a
guarantee obtained from the product. -products they use when customers deposit
funds or borrow funds.
Keywords: factors, non-Muslim customer decisions, Islamic financial institutions

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.1 NUR a 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 54 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Nurhayati

Versi lain/terkait

Lampiran Berkas

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