Image of Pengaruh Motivasi Hedonis, Persepsi, Dan Sikap Terhadap Keputusan Pembelian Konsumen ( Studi Kasus Pada Starbucks Coffee Surakarta )

SKRIPSI MBS

Pengaruh Motivasi Hedonis, Persepsi, Dan Sikap Terhadap Keputusan Pembelian Konsumen ( Studi Kasus Pada Starbucks Coffee Surakarta )

ABSTRACK

This study aims to determine the effect of hedonic motivation, perceptions,
and attitudes on consumer decisions. The object studied in this study is Starbucks
Coffee Surakarta. The sampling technique used nonprobability sampling
technique, convenience sampling type. The sample in this study was 110
respondents. Data were analyzed using SPSS 22.0 program. The dependent
variable of this study is consumer purchasing decisions, the independent variable
is hedonic motivation, perceptions, and attitudes. The research method used is
quantitative research methods. For the data analysis method using multiple
regression analysis.
The results showed that: (1) hedonic motivation has a significant and
positive effect on consumer purchasing decisions. (2) perception has a significant
and positive effect on consumer decisions. (3) has a significant and positive effect
on consumer purchasing decisions.
Keywords: Hedonic Motivation, Perception, Attitudes, and Consumer
Purchasing Decisions.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AND p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 91 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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