SKRIPSI MBS

Pengaruh Kepercayaan Merek, Sikap Merek Dan Kredibilitas Merek Terhadap Minat Pembelian

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ABSTRACT

This Research has the purpose that is analyze the effect of brand trust, brand credibility
and brand attitude on the purchase intention of mobile phone products at the PS Store. The
population in this study is people of Solo Raya who know the PS Store mobile phone products.
The population used in this study were people of Solo Raya and a sample of 117
respondents was taken. The sampling technique used purposive sampling technique. In conducting
this research data processing using the IBM SPSS 22 program. This study uses multiple linear
regression analysis. This analysis is used to examine the relationship between the independent
variable and the dependent variable.
The results of this study indicate that all variables, namely brand trust, brand credibility
and brand attitude have an influence on the purchase intention of mobile phone products at the
PS Store.
Keywords: Brand Trust, Brand Credibility, Brand Attitude.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 MIF p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 85 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Miftah Fauzy Ahmad

Versi lain/terkait

Lampiran Berkas

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