SKRIPSI PBS
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Lokasi Terhadap Keputusan Menggunakan Simpanan Insan Barokah Pada Bmt Insan Mandiri Cabang Ngemplak
ABSTRACT
The thesis entitled “The Effect Of Service Quality, Product Quality, and
Location On The Decision To Use Saving Insan Barokah In Ngemplak Branch
BMT Insan Mandiri” was a study that aim to find out whether there was an effect
either partially or simultaneously between the variable of service quality, product
quality, and location on the decision to use saving in Insan Barokah.
The method used was quantitative method through a questionnaire with a
likert scale technique. The subjects of this study were the members who use saving
product Insan Barokah in Ngemplak branch BMT Insan Mandiri with total samples
of 100 respondents. The sample in this study was determined using a non- probability sampling technique with a purposive samoling method. Data analysis
used was validity and reliability test, classical assumption test, multiple linier
regression test, T test and F test, and coefficient of determination (R2
).
The results showed that the validity and realibility tests were declared valid
and reliable. While fot the partial hypothesis test (T test) showed that the variable
service quality and product quality had a positive and significant effect on the
decision to use saving Insan Barokah in Ngemplak branch BMT Insan Mandiri.
While the location variable partially (T test) had a positive and insignificant effect
on the decision to use saving Insan Barokah in Ngemplak branch BMT Insan
Mandiri. Then for the simultaneous test (F test) showed that the variables service
quality, product quality, and location together had a significant effect on the
decision to use saving Insan Barokah in Ngemplak branch BMT Insan Mandiri.
Keywords : service quality, product quality, location, the decision to use saving
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