Image of Pengaruh Hedonic Shopping Motivation, Website Quality Dan Price Discount Terhadap Perilaku E-Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi (Studi Pada Konsumen/Pengguna Aplikasi Shopee Soloraya)

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Pengaruh Hedonic Shopping Motivation, Website Quality Dan Price Discount Terhadap Perilaku E-Impulse Buying Dengan Positive Emotion Sebagai Variabel Mediasi (Studi Pada Konsumen/Pengguna Aplikasi Shopee Soloraya)

ABSTRACT

The purpose of this study was to determine the effect of hedonic shopping motivation,
website quality, and price discounts on e-impulse buying with positive emotion as a mediating
variable on Shopee Soloraya application users. The population in this study are Shopee user
Soloraya. The sampling technique used probability sampling with random sampling method.
Obtained a sample of 105 respondents. There are three variables in this study, namely the
dependent variable, the independent variable, and the mediating variable.
The dependent variable (Y) of this study is e-impulse buying. The independent variables
include: hedonic shopping motivation (X1), website quality (X2) and price discount (X3). While
the mediating variable (Z) is positive emotion. The research method used is a quantitative method.
For the data analysis method using Structural Equation Modeling (SEM) analysis. While the data
processing using the IBM SPSS AMOS 24 program.
The results of this study indicate that (1) hedonic shopping motivation, website quality,
price discount have an effect on positive emotion (2) hedonic shopping motivation has an effect on
e-impulse buying (3) positive emotion has no effect on mediating the relationship between hedonic
shopping motivation, website quality, price discount on e-impulse buying.

Keywords: hedonic shopping motivation, website quality, price discounts, e-impulse buying.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 TIZ p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 138 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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