SKRIPSI MBS

Pengaruh Logo Halal, Paparan Informasi, Dan Citra Merek Terhadap Minat Beli Jajanan Khas Solo (Studi Pada Konsumen Serabi Notosuman)

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ABSTRACT

This study aims to determine the effect of the halal logo, information
exposure, and brand image on buying interest in serabi notosuman in the
Soloraya . This type of research used in this research is quantitative research. The
data in this study using primary data using research data collection techniques
from questionnaires.
The sample in this study were 100 respondents. The sampling technique in
this study used a probability sampling method. The analysis used was multiple
linear regression.
Based on the analysis of the data used in the analysis, it shows that the
halal logo, information exposure, and brand image have a positive and significant
effect on purchase intention. The coefficient of determination (R2) is 0,519 or
51.9%. This shows that 51.9% of the value of consumer purchase interest is
influenced by the halal logo, exposure to information, and brand image.

Keywords: Halal logo, information exposure, brand image and purchase intention

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 NOV p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 90 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Novit Endar Yohanif

Versi lain/terkait

Lampiran Berkas

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