Image of Pengaruh Label Halal, Religiusitas, Dan Kualitas Produk Terhadap Minat Beli Ulang Produk Kosmetik Safi

SKRIPSI MBS

Pengaruh Label Halal, Religiusitas, Dan Kualitas Produk Terhadap Minat Beli Ulang Produk Kosmetik Safi

ABSTRACT

The cosmetic industry is currently growing rapidly and many cosmetic
products are registered as halal products. This study aims to determine and
analyze the effect of halal labels, religiosity and product quality on the intention
to repurchase Safi’s cosmetic products. Respondents in this study were people in
theree sub-districts in Boyolali district, namely Nogosari, Sambi and Teras. In
this study using descriptive quantitative methods. The data analysis technique
used is multiple linier regression test. The sample used was 105 samples and data
processing was carried out using the IBM SPSS 22 application. The results of the
study indicate that the Halal Label, Religiosity and Product Quality variables
have a significant effect on the intentio to Repurchase Safi’s cosmetic products.
Keywords : halal label, religiosity, product quality, repurcase interest

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ANG p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 83 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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