SKRIPSI MBS
Pengaruh Citra Destinasi, Kualitas Pelayanan Dan Kepuasan Pengunjung Terhadap Minat Berkunjung Kembali Pada Tempat Wisata Pemandian Umbul Asri Di Kabupaten Klaten
Abstract
The purpose of this study was to determine the effect of destination image,
service quality and visitor satisfaction on interest in revisiting. This research uses
descriptive quantitative method. The object of research is people who have visited
and have an interest in visiting using a sample of 100 respondents. The data analysis
technique used is multiple linear regression test. From the results of the research
conducted, it can be concluded that the image of the destination, service quality and
visitor satisfaction have a positive and significant effect on the interest in visiting
again. This is evidenced by the significant value of the destination image variable,
service quality and visitor satisfaction on the interest of visiting again by 0.000.
Keywords : Destination image, service quality, visitor satisfaction, revisit to
intention.
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