SKRIPSI MBS

Pengaruh Green Marketing, Brand Awareness Dan Eco Friendly Behaviour Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (Produk Aqua)

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Abstract

This study aims to test and analyze THE EFFECT OF GREEN
MARKETING, BRAND AWARENESS AND ECO FIENDLY BEHAVIOUR ON
PACKAGING DECISIONS FOR PACKAGING DRINKING WATER (Aqua
Products). This research uses descriptive quantitative method. The population in
this study was the consumers of aqua products in Boyolali City. The number of
samles used was 100 respondents. Methods of data collection using a
questionnaire distributed via google form. The data analysis technique used is
multiple linear regression test. The result of the analysis show that there is a
significant nfluence jointly and partially between the variables of Green
Marketing (X1), Brand Awareness (X2) and Eco Friendly Behaviour (X3) on
Purchasing Decisions (Y).
Keywords : Green Marketing, Brand Awareness, Eco Friendly Behaviour,

Purchasing Decisions

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Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

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No. Panggil

2X6.3TAN p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 92 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Tania Nanda Derista

Versi lain/terkait

Lampiran Berkas

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