Image of Pengaruh Religiusitas, Pengetahuan Produk Halal Terhadap Kesadaran Produk Halal Dan Niat Pembelian Produk Halal”(Studi Kasus Kosmetik Wardah Lightening Series)

SKRIPSI MBS

Pengaruh Religiusitas, Pengetahuan Produk Halal Terhadap Kesadaran Produk Halal Dan Niat Pembelian Produk Halal”(Studi Kasus Kosmetik Wardah Lightening Series)

ABSTRACT

The purpose of this research is to determine the effect of Religiosity (X1) and
Knowledge of Halal Products (X2) on Halal Product Awareness (Z) and Purchase
Intention of Halal Products (Y) in Wardah Lightening Series Cosmetics. The
population of this research are all students of the Sharia Faculty of IAIN Surakarta.
Sampling was done by purposive sampling technique using the Slovin formula
as a method of determining the sample quantity, so that a sample of 100 respondents
was obtained. This research method is quantitative with data collection techniques
using a questionnaire. The data obtained were analyzed using SPSS version 23. The
data analysis consisted of validity test, reliability test, classical assumption test,
determination coefficient test, F test, t test, path analysis, and single test.
The results showed that religiosity have a negative and insignificant effect on
purchase intentions of halal products, knowledge of halal products have a positive and
significant effect on purchase intentions of halal products, and awareness of halal
products have a positive and significant effect on purchase intentions of halal products.
This research also shows that awareness of halal products is able to mediate the
relationship between religiosity and knowledge of halal products on purchase
intentions of halal products.
Keywords: Religiosity, Halal Product Knowledge, Halal Product Awareness,

Purchase Intention of Halal Products.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AFR p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 105 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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