Image of Pengaruh Selebriti Endors, Citra Merk, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Sedaap Di Boyolali

SKRIPSI MBS

Pengaruh Selebriti Endors, Citra Merk, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Mie Sedaap Di Boyolali

ABSTRACT

This study aims to identify the effect of Celebrity Endors (X1), Brand Image
(X2), and Product Quality (X3) on the Purchase Decision (Y) of Mie Sedaap
products in Boyolali. The method used in this research is descriptive quantitative
research method. The total data used in this study were 108 people consisting of
men and women who met the criteria. The sample of this research is the Boyolali
community, both housewives and students. This research uses IBM SPSS 22 data
processing rock.
The results of this study indicate that there is a positive and significant
relationship between celebrity endorsers on purchasing decisions, a positive and
significant relationship between brand image and purchasing decisions, and a
positive and significant relationship between product quality and purchasing
decisions for Mie Sedaap products.
Keywords: Celebrity Endorsers, Brand Image, Product Quality, Purchasing
Decisions.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 MON p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 98 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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