SKRIPSI MBS

Pengaruh Online Consumer Review, Celebrity Endorse, Dan Diskon Harga Terhadap Keputusan Pembelian Di Marketplace Shopee

---

ABSTRACT

The purpose of this study is to ascertain the effect of online consumer reviews,
celebrity endorsements, and discount prices on Shopee marketplace purchasing
decisions.
This study employed a quantitative research methodology. The study collected
data from 100 respondents who had shopped on the Shopee marketplace. Simple
random sampling is used as the sampling technique. Multiple linear regression
and simple linear regression are used in this study, which is conducted using the
IBM SPSS 22 application.
The results of this study indicate that online consumer reviews have a significant
influence on purchasing decisions, celebrity endorsements have no or a negligible
effect on purchasing decisions, and there is a significant relationship between
discount prices and purchasing decisions on the Shopee marketplace.
Keywords: online cunsomer review, celebrity endorse, discounted prices,
purchasing decisions.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

2X6.3 FIT p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 102 halaman

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

2X6.3

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Fitria Indriyani Sholihah

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar