Image of Pengaruh Social Media Marketing Dan Marketplace Dengan Mediasi Minat Beli Terhadap Purchase Behaviour

SKRIPSI MBS

Pengaruh Social Media Marketing Dan Marketplace Dengan Mediasi Minat Beli Terhadap Purchase Behaviour

ABSTRACT

The purpose of this study was to determine the effect of social media marketing, and
marketplace with mediation of buying interest on Trinity Store's purchase behavior. The
population of this study are followers of the Trinity Store media account in Solo. The sampling
technique used purposive sampling technique with a total sample of 100 respondents. The data
were analyzed using multiple linear regression and path analysis with the help of data processing
using the SPSS for Windows Release 22.0 . program
The dependent variable in this study is purchase behavior. The independent variable in
this study is social media marketing and marketplace, then there is a mediating variable in the
form of consumer buying interest. The method used in this study is a quantitative method. The
method of data analysis used multiple linear regression analysis. The results of this study indicate
that directly: (1) Social media marketing has a significant effect on buying interest. (2)
Marketplace has a significant effect on buying interest. (3) Social media marketing has no effect
on purchase behavior. (4) Marketplace has no effect on purchase behavior (5) Purchase intention
has a significant effect on Purchase Intention, then indirectly: (6) Social media marketing
indirectly has a significant effect on purchase behavior of hijab products at Trinity Store which is
mediated by buying interest. (7) Marketpalce indirectly has a significant effect on the purchase
behavior of hijab products at the Trinity Store which is mediated by buying interest.
Keyword : Social Media Marketing, Marketplace, Buying Interest, Purchase Behaviour.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 SYA p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 104 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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