SKRIPSI MBS

Pengaruh Religiusitas, Halal Knowledege, Dan Norma Subjektif Terhadap Minat Beli

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ABSTRACT

The purpose of this study was to determine the effect of religiosity, halal knowledge, and
subjective norms on interest in buying at halal restaurants in Surakarta. The type of research used
is quantitative. This study uses primary data. The sample of this study was 100 respondents who
had consumed food at a halal restaurant in Surakarta. The sampling technique used was purposive
sampling. Methods of data collection by distributing questionnaires. The data analysis technique
used SPSS version 21.
The results of this study indicate that: (1) Religiosity has a significant effect on Buying Interest (2)
Halal knowledge has a significant effect on Buying Interest (3) Subjective Norms have a
significant effect on Buying Interest.
Keywords: religiosity, halal knowledge, subjective norms and buying interest

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 BAG p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 100 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Bagus Ardiyanto

Versi lain/terkait

Lampiran Berkas

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