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SKRIPSI MBS

"Pengaruh Pengetahuan Produk, Religiusitas, Kesadaran Halal Terhadap Keputusan Pembelian Pada Produk Halal Dengan Sikap Sebagai Variabel Mediasi (Studi Kasus Pada Masyarakat Muslim Di Surakarta)"

ABSTRACT

The rapid economic development has an impact on the emergence of new
companies that ultimately increase competition between companies. Including in
the growing and expanding halal industry. In business competition in the halal
industry, companies can not only focus on halal products, but also need to
understand other factors that can influence consumer behavior towards halal
products. This study aims to determine the influence of product knowledge,
religiosity, halal awareness of purchasing decisions with attitudes as mediation
variables.
This study was conducted on Muslim communities in Surakarta region aged
15 years and above, and the sample used was 100 respondents. The determination
of samples is purposive sampling techniques and data collection methods by
surveying using questionnaires with google form. This research used path analysis,
and for data processing was conducted with IBM SPSS Statistics 25.
The results of this research show that product knowledge, religiosity, halal
awareness have a significant influence on attitudes. And attitudes also have a
significant influence on purchasing decisions. However, the attitude is not able to
mediate religiosity and halal awareness of purchasing decisions.
Keywords: Product Knowledge, Religiosity, Halal Awareness, Attitude,
Purchasing Decision

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 SIL p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 127 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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