SKRIPSI MBS

"Positioning Jasa Transportasi Online Berdasarkan Kriteria Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Konsumen Dalam Memilih Jasa Transportasi Di Solo Dan Sekitarnya"

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ABSTRACT

This study aims to determine positioning of online transportation services
based on the criteria of quality service, price and promotion. This researcher was

conducted using a questionnaire survey. While the sampling technique uses non-
probability sampling with technique sampling incidental. The samples used in this

study was 100 respondents.
Based on data processing with the AHP method using software Expert Choice
V 11 produces the weighted value of each criterion namely service quality (0,426),
price (402), and promotion (171) with an inconsistency value of 0,02 which means it is
consistent because CR ≤ 0,1. While the weight of each online transportation service
namely Grab (0,455), Go-Jek (0,402), and Maxim (0,143) obtained an inconsistency
value of 0,02 which means it is consistent because CR ≤ 0,1. Of the results of data
processing for the most important criteria in the positioning of online transportation
services is service quality criteria and for the priority of positioning online
transportation service Grab. Service quality criteria, prices and promotions have a
significant effect on consumer decisions in choosing online transportation service.
Keywords: Positioning of online transportation services, Analitycal Hierarchy
Process (AHP), Service quality, Price, Promotion

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 BRI p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 79 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Brillian Aziz Setiawan

Versi lain/terkait

Lampiran Berkas

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