SKRIPSI MBS

Pengaruh Influencer Endorser, Harga, Dan Kualitas Informasi Terhadap Keputusan Pembelian Pada Akun Instagram @Gadgetins

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ABSTRACT

This study aims to analyze the influence of influencer endroser, price,
quality of information to the purchase decision on @gadgetins instagram account.
This type of research is quantitative research. The population in this research is
follower @gadgetins instagram account. The sample selection technique of this
study uses a non-probability sampling technique, the convenience sampling
technique. The sample used in this study amounted to 120 respondents.
Dependent variable (Y) in this research is purchase decision, independent
variable (X), including influencer endorser (X1), price (X2), and quality of
information (X3). Methods of data analysis in this study using multiple linear
regression analysis. Data processing using SPSS for windows version 23.
The results showed that all the variables in this study simultaneously had a
significant effect on the influencer endorser, price, and quality of information on
purchasing decisions on the @gadgetins instagram account. Influencer endorser
partially has a significant effect on purchasing decisions, price partially has a
significant effect on purchasing decisions, while the quality of information
partially has no significant effect.

Keywords: influencer endorser, price, purchase decision, quality of information

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 AND p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 103 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Andre Rifki Gunawan

Versi lain/terkait

Lampiran Berkas

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