SKRIPSI PBS

Pengaruh Citra Perusahaan, Kualitas Pelayanan, Dan Kepuasan Nasabah Terhadap Nasabah Pt Bprs Sukowati Sragen Cabang Grobogan

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ABTRACT

This study aims to determine the effect of corporate image, service quality, and
customer satisfaction on customer loyalty at PT BPRS Sukowati Sragen Grobogan
Branch. This study uses a quantitative approach by distributing questionnaires.
The number of samples used were 95 customers of PT BPRS Sukowati Sragen
Grobogan Branch with accidental sampling technique. The analytical method used is
multiple linear analysis with the help of IBM SPSS software version 22.
The results of this study indicate that the corporate image variable (XI) has a
significant positive effect on customer loyalty at PT BPRS Sukowati Sragen Branch
Grobogan with the proven t-count value of 3.177 with a t-table value of 1.661. service
quality variable (X2) has a significant positive effect on customer loyalty with the
results of the t-count value of 3.610 with the t-table value of 1.661. while the customer
satisfaction variable (X3) also has a positive and significant effect with the results of
the calculated t-value of 5.194 with the t-table value of 1.661. The result of R2
(coefficient of determination) is 0.713 (71.3%) and the remaining 28.7% is influenced
by other variables outside this research model.
Keywords: Company Image, Service Quality, Customer Satisfaction, Customer
Loyalty

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 LUT p 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 93 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Lutfiyana Nuronniyah

Versi lain/terkait

Lampiran Berkas

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