SKRIPSI PBS
Pengaruh Sikap Masyarakat, Norma Subjektif Dan Kontrol Perilaku Terhadap Minat Menabung Emas Di Pegadaian Syariah (Studi Pada Nasabah Ibu Rumah Tangga Di Unit Pegadaian Syariah Ngabean)
ABSTRACT
Investment is something that must be done by someone to plan future
needs. As a financial regulator in a family, investment is very important for
housewives. Investments can be made in various instruments, one of which is by
saving gold in Sharia Pawnshop. Gold savings at Sharia Pawnshop is a gold
balance deposit service which can make it easier for people to invest in gold by
saving money. Therefore, this study aims to determine the effect of people’s
attitudes, the subjective norms and behavioral control related to their interest in
saving gold in Sharia Pawnshop.
The methodology used in this research is quantitative with purposive
sampling technique. Data of this study was primery data obtained directly
throught the housewife customer in Ngabean Syariah Pawnshop Unit. The data
analysis technique used multiple linear regression. The data collection technique
used a questionnaire, which was distributed to 96 housewife customers in the
Ngabean Syariah Pawnshop Unit. The result of the questionnaire was processed
using SPSS 22.
The results showed that the variables of people’s attitudes and behavior
control had a significant effect on the interest in saving gold in Sharia pawnshops,
while the subjective norm variable had no effect on the interest in saving gold in
Sharia Pawnshop.
Keywords: people’s
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