SKRIPSI PBS

"Pengaruh Marketing Mix (7P) Terhadap Keputusan Menabung (Studi Kasus Anggota Bmt Sejahtera Mandiri Tirtomoyo Wonogiri)"

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ABSTRACT

The purpose of this study is to see if the elements of the marketing mix-7p,
namely product, price, location, promotion, process, people, and physical
evidence, influence the factors of saving decisions for BMT Sejahtera Mandiri
consumers. The descriptive quantitative research method was applied in this
study.
This study's demographic consists of 4521 BMT Sejahtera Mandiri savings
consumers. The sample size was 100 people, and the sampling method employed
was random sampling. In this study, the data was analyzed using the Classical
Assumption Test, Model Accuracy Test, Multiple Linear Regression Test, and
Hypothesis Testing.
Based on the findings of the investigation, it is possible to infer that the
product, promotion and process has a impact on consumer saving decisions.
Price, Place, People and Physical Evidence hasn’t impact on consumer saving
decisions in BMT Sejahtera Mandiri.
Keywords: Saving decision, product, price, location, promotion, process, people,
physical evidence

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.1 DEW p 22

Penerbit

SUKOHARJO : Perbankan Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 111 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.1

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Perbankan Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dewi Nurul Istikomah

Versi lain/terkait

Lampiran Berkas

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