Image of Pengaruh Pengetahuan Produk Halal, Kesadaran Halal Dan Religiusitas Terhadap Keputusan Pembelian Produk Penawar Alwahida Indonesia (Hpai) Di Surakarta

SKRIPSI MBS

Pengaruh Pengetahuan Produk Halal, Kesadaran Halal Dan Religiusitas Terhadap Keputusan Pembelian Produk Penawar Alwahida Indonesia (Hpai) Di Surakarta

ABSTRACT

This study aimed to examine the effect of halal product knowledge, halal
awareness and religiousity on purchasing decision of product Herba Penawar
Alwahida Indonesia (HPAI) in the city of Surakarta.this study uses quantitative
data and uses the questionnaire as a data collection tool. The selection of the
sample in this study are consumers HPAI in the city of Surakarta with 100
respondents. The selection of the sample with the “simple random sampling”
method.
Analysis of the data in this study is using multiple linear regression
analysis by SPSS 22 software to test the reseacrh data. The results showed that
simultaneous (Test F) indicates that the variable halal product knowledge, halal
awareness and religiousity have a significant positive effect on the purchasing
decision of product HPAI in the city of Surakarta. Partially (Test t) indicates that
the variable halal product knowledge, halal awareness and religiousity have a
significant positive effect on the purchasing decision of product HPAI in the city
of Surakarta.
Keywords: Halal Product Knowledge, Halal Awareness, Religiousity, Purchasing

Decision, Halal Product.

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Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 AIS p 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 95 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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