SKRIPSI MBS

Pengaruh Citra Merek Dan Kualitas Pelayanan Terhadap Niat Beli Ulang Melalui Loyalitas Konsumen Sebagai Variabel Mediasi (Studi Kasus Pada Febi One Mart)

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ABSTRACT

The aim of the research is to analyze how the brand image and service
quality can affect repurchase intention with customer loyalty as intervening
variable. The research is quantitative and uses non-probability-sampling method,
especially by using a purposive-sampling technique. Data analyze method used
multiple linear regression analysis and path analysis. The instrument of the
research used questionnaires that was distributed to 119 respondents which
analyzed with SPSS Software.
The result of the research shows that brand image and service quality
positively affect the customer loyalty. But these variables do not have a direct effect
on repurchase intention. And then the research shows that customer loyalty
positively affect the repurchase intention, but customer loyalty cannot mediate the
effect of brand image on repurchase intention. However, customer loyalty is able
to mediate the effect of service quality on repurchase intention.
The research shows that the company will be successful when they are able
to provide the best service to their customers, and when the company can improve
their positive image, it cause customer will be loyal and this condition can increase
repurchase intention.
Keywords : brand image, service quality, customer loyalty, repurchase intention

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 RIZ p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 86 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Rizki Fajar Santoso

Versi lain/terkait

Lampiran Berkas

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