SKRIPSI MBS

Penggunaan Media Sosial Memediasi Electronic Word Of Mouth Terhadap Minat Berkunjung Ke Merapi Garden, Boyolali

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ABSTRACT

This study aims to determine the effect of electronic word of mouth on
visiting interest mediated by social media. The method used in this study is a
quantitative method. The total data used in this study were 100 people who had seen
posts about the Merapi Garden tourist attraction on social media accounts
(youtube/instagram/facebook). This study uses path analysis with data processing
using the IBM SPSS 22 application.
The findings of this study indicate that, there is a positive and significant
relationship from electronic word of mouth to social media, there is a positive and
significant relationship from electronic word of mouth to visiting interest, there is
a positive and significant relationship from social media to visiting interest and
there is a relationship positive and significant impact of social media in mediating
the effect of electronic word of mouth on visiting interest.
Keywords: Electronic Word Of Mouth, Social Media, and Visiting Interests

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 DWI p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 92 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dwi Wahyu Nurjannah

Versi lain/terkait

Lampiran Berkas

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