SKRIPSI MBS

Pengaruh Lifestyle, Product Design Dan Reference Group Terhadap Keputusan Pembelian Masker Kain

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ABSTRACT

Purchase decisions are part of consumer behavior that is carried out through
several stages. Through several variables and the main reasons for realizing what has
been planned and ending with how a consumer decides to make a purchase transaction.
The aim of this study is to determine and analize the impact of lifestyle, product design,
and reference groups on purchasing decision of a cloth mask product. In this study, the
author uses a quantitative approach with the respondents are Generation Z consumers
who lives in Soloraya. In the process of collecting data, the authors use online
questionnaire distribution techniques and get 132 respondents, and processed using
SPSS software.
The result of this study indicate that the three variables, namely lifestyle,
product design, and reference group have a simultaneous and significant effect on the
purchasing decision process of a product.
Keyword: Lifestyle, Product Design, Reference Group, Purchase Decision

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 PAN p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 103 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Panji Haryo Tutuko

Versi lain/terkait

Lampiran Berkas

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