SKRIPSI MBS

Pengaruh Media Sosial Terhadap Pemasaran Digital Dalam Meningkatkan Keunggulan Bersaing Umkm Shuttlecock Di Kecamatan Mojolaban

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ABSTRACT

The purpose of this study was to determine the relationship between social media
and competitive advantage through digital marketing as a mediation. With the object of the
shuttlecock MSME business in the Mojolaban, 85 business actors were then taken as samples.
The sampling technique used is convenience sampling.
This study uses path analysis to test hypotheses, while data processing is carried
out with the help of an application, namely IBM SPSS version 23. For the dependent variable
Competitive Advantage (Y), the independent variable is Social Media (X), and Digital
Marketing (M) as intervening variables with quantitative research methods.
The results of this study indicate that social media has a significant effect on digital
marketing, but the relationship between social media and excellence is not significant. Social
media and digital marketing have a significant effect on competitive advantage. This study
also shows that digital marketing is able to mediate social media on competitive advantage.
Keywords: Competitive Advantage, Social Media, and Digital Marketing

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

2X6.3 TRI p 22

Penerbit

SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said., 2022

Deskripsi Fisik

21 cm, 101 halaman

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Manajemen Bisnis Syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Tri Sofia Nuraini

Versi lain/terkait

Lampiran Berkas

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