Image of Analisis Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Ke Lokasi Wisata Religi (Studi Kasus Pengunjung Wisata Makam Sunan Pandanaran Klaten)

SKRIPSI MBS

Analisis Pengaruh Bauran Pemasaran Terhadap Minat Berkunjung Kembali Ke Lokasi Wisata Religi (Studi Kasus Pengunjung Wisata Makam Sunan Pandanaran Klaten)

ABSTRACT

This research uses quantitative research. This study uses the marketing mix
as an independent variable, namely product, place, price, and promotion and the
dependent variable is interest in revisiting. The sampling technique used non-probability
with purposive sampling method. Data collection techniques using a questionnaire. Then
the analytical techniques used in this research are instrument test, classical assumption
test, model determination test, multiple regression analysis, and hypothesis testing using
IBM SPSS statistical software 22.

The results of this study indicate that the product, place, price, and
promotion variables simultaneously have a significant influence on the variable of interest
in revisiting. Then, based on the t-test, the product variable and the place variable have a
significant effect on interest in returning. Meanwhile, the price and promotion variables
have no significant effect on the return visit interest variable.
Keywords : Marketing mix, product, place, price, promotion, and interest in revisiting.

Ketersediaan

Tidak ada salinan data

Informasi Detail
Judul Seri
-
No. Panggil
2X6.3 ALV a 22
Penerbit
SUKOHARJO : Manajemen Bisnis Syariah_UIN RM Said.,
Deskripsi Fisik
21 cm, 112 halaman
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
2X6.3
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Manajemen Bisnis Syariah
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

Lampiran Berkas
Komentar
Anda harus masuk sebelum memberikan komentar